Square, the leading online payment processor, is making a bold move to enter the digital currency market by investing in Bitcoins. In doing so, they are hoping to increase their exposure and popularity among consumers worldwide and position themselves as a leader in the world of Internet commerce.
Square is well known for its secure payment processing software. This software allows businesses to accept payments from their customers easily and efficiently without having to store the coins themselves or manage the transactions themselves. Square already has relationships with several providers of online merchant accounts to process credit card payments on behalf of merchants who have an account with them. These providers offer a high level of security and privacy to ensure that their clients’ information is kept private.
Square is now expanding these relationships to include other types of electronic payments as well. They are currently investing in a portion of the Bitcoins that are being held by the creators of the currency and will be using this investment as leverage in negotiating lower payment processing fees with other financial institutions. If the company succeeds in getting the fees reduced by more than 10%, then they may very well be the first company to do so. This would greatly increase their exposure to the currency and would also help them build a solid reputation as the leading provider of secure payment processing software to small and medium sized businesses.
Square’s decision to invest in the marketplaces where the coins are traded would allow them to be in the forefront of the new wave of digital currency users. The company is positioning itself as one of the leading experts in Internet commerce and would be able to offer its existing customers a competitive edge in the online world of business and finance. They would also be able to provide merchants and individuals with a way to accept digital currency payments with ease and without the need to store any of the coins themselves. This would not only improve their ability to transact with other businesses and customers but it would also create a new stream of potential customers who may be willing to pay a little extra for the convenience of accepting digital currencies on their end.
The Square Investment Group is planning to use this investment as part of a larger plan to increase its exposure to the emerging markets of the digital currency world by investing in a portion of the growing number of new ventures in the field of Internet-based businesses. Square hopes to gain a foothold in the lucrative business of the future by developing strong relationships with established providers of online merchant accounts who will accept payment through the company’s software.
If Square succeeds in gaining these partnerships, they may also be able to build stronger ties with other payment processors and investors in the future in order to increase their access to the digital currency market. Square believes that it has an opportunity to gain significant market share and a major position in the world of commerce by investing in the digital currency market and by offering its customers better payment solutions than competitors in the industry currently offer.
